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This intensive course equips real estate professionals with the mindset, methods, and market knowledge required to run a high-performing brokerage practice. Through case studies, role-plays, and step-by-step frameworks, you’ll master the full brokerage cycle—from building your pipeline and winning exclusive listings to pricing strategies, marketing plans, client qualification, negotiations, and compliant deal execution. The program emphasizes professional ethics, risk management, and client-first decision-making while sharpening your ability to analyze market data, structure offers, and communicate value. You’ll also learn how to apply modern tools (CRM, MLS, digital marketing, and AI-assisted workflows) to save time and scale quality. By the end, you’ll be able to deliver consistent client results, safeguard your reputation, and grow a resilient, referral-driven business.
Georges Maurice, founder and CEO of Elite Gulf Real Estate Institute, is an international real estate professional, speaker and instructor with over 30 years experience in global training, marketing, branding, strategic sales and management in the real estate and pharmaceutical industries. Georges is a U.S. national who lived on three continents and is fluent in English, Arabic and French.
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Yulia Neicovcean, who is currently the L&D manager at Think Prop, possesses more than a decade of experience as a sales coach and Training and Development manager in Dubai's real estate sector.
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Noura Yassin has 24+ years of MENA real estate expertise. As a results-driven professional, she excels in market research, valuation, strategic advisory, feasibility studies, development appraisals, highest and best use analysis, and asset acquisitions.
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Majdel Musa, JD is an instructor with an extensive background in real estate. Before spending several years as legal counsel for prominent tech startups in the region, Majdel gained unique insights into the Dubai real estate market.
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Michel Sabbagh brings over 40 years of experience in various key roles within Management, Marketing, Sales, and Business Development for both multinational and regional organizations. Throughout his career, he has demonstrated expertise in advertising, branding, promotion, public relations, channel management, event planning, and driving business growth. Michel's extensive experience has proven instrumental in achieving optimal brand exposure, recognition, revenue generation, and return on investment.
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This module begins by defining the concept of real estate and discusses several aspects of its impact on the welfare of the UAE. Then, it sheds light on the Abu Dhabi real estate market, where it is now, and where it is expected to be in the near future.
This module discusses how to calculate profits as a real estate broker and what rules govern the profit calculation process.
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